Run all four, compare in a table, choose one, profile each cluster and give it a business name and action.
Concepts: Algorithm comparison; cluster profiling; naming; actionability
Project A: Typical RFM segments: Champions, Loyal, Big spenders, At risk, Lost/hibernating — each with one campaign idea.
Project B: Day types: workday, Saturday-like, Sunday/holiday, heat-wave — each with a planning note.
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